Faceted Navigation
Faceted navigation is a powerful tool in eCommerce, designed to enhance the user experience by allowing shoppers to filter and refine their search results with ease. This navigation method provides …
The Role of Digital Inclusion in eCommerce
Digital inclusion is a critical factor of sustainable eCommerce businesses, that ensures that everyone, regardless of their background or location, can participate in the digital economy. Breaking Barriers with Accessibility: …
Navigating eCommerce Pain Points
A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies …
The Top 5 Online Marketing Tools We Use the Most
Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …
Consumer fatigue affecting brand retention
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making …
Dirty Data, How to Keep it Clean
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Growing your eCommerce sales, via sales
Running a sales promotion is one of the fastest ways to attract more sales, because, everyone loves a good discount. While this tactic means that profit margins may take a …
How to use your Website as a Customer Service Tool
We all know that people are using the internet, right? But what marketers love to know, is what people are using the internet FOR. A recent report by ICMI has shown that a …