Reducing Site Downtime
Site downtime is one of the most detrimental factors affecting an eCommerce business, directly impacting revenue, customer satisfaction, and brand reputation. To reduce downtime, it’s crucial to implement a proactive …
Click Fraud in eCommerce
Click fraud is a deceptive and costly tactic where fraudulent clicks drain ad budgets and distort metrics. The impact of click fraud undermines the ability to connect with genuine customers, …
Reducing Bounce Rates in eCommerce
Bounce rates are a critical metric that refers to the percentage of visitors who land on a webpage and leave without interacting further or navigating to another page within the …
Navigating eCommerce Pain Points
A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies …
The Impact of One-Page Checkout
Traditional multi-page checkouts often lead to cart abandonment as users navigate through various steps, providing information on different pages. One-Page Checkout condenses this process onto a single, user-friendly page, allowing …
SEO for eCommerce – The Perfect Content Length
Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it …
Product Feed Data Helping B2C Increase Sales
Product feed data, in its simplest form, is a structured file containing information about your products. This includes details such as product name, description, price, availability, and more. This data …
The Value of dbg Web Support
Our client recently had their domain suspended due to the domain having a de-registered ACN (all Australian domains require a valid ABN, ACN or other form of valid Australian registration). …