Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, reviews and analytics.
This personalised approach not only enhances the overall customer experience but also increases the likelihood of converting leads into loyal customers.
Some of the most useful marketing tools can also research and compare products, measure engagement, collect feedback, measure advertising, and connect directly with your target audiences.
Here we list the top 5 tools we use the most:
1. Google Analytics 4
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
2. Google Shopping
Google Shopping is a comparison shopping engine that allows consumers to research, compare, and purchase products from a broad range of online retailers.
3. Google Customer Reviews
Google Customer Reviews is a free service that enables Google to collect valuable feedback from customers who have made a purchase on your site.
4. Facebook pixel
Facebook pixel is a piece of code for your website that lets you measure, optimise and build audiences for your ad campaigns. You can think of this as an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
Klaviyo is a marketing automation platform that automates eCommerce SMS and email marketing to help businesses acquire, retain and grow their customers by sending marketing emails.
Marketing automations are key for successful consumer engagements, and incorporating marketing tools into your daily operations is essential.
Talk to us today about how we can help you use these tools in your business success.