Personalisation with Generative AI

By leveraging advanced algorithms, generative AI can create highly tailored shopping experiences that cater to individual customer preferences and behaviours. This technology analyses vast amounts of data, including past purchases, …

Faceted Navigation

Faceted navigation is a powerful tool in eCommerce, designed to enhance the user experience by allowing shoppers to filter and refine their search results with ease. This navigation method provides …

Headless Commerce Architecture

Headless commerce offers significant flexibility and adaptability to online retailers. By leveraging headless commerce, companies can experiment with new user experiences, A/B test different designs, and implement updates faster, leading …

2024 eCommerce Trends

eCommerce industry experts predict the biggest trends and tips for 2024; 1. TikTok Shop Launching last year, TikTok Shop hints at a shift in the way consumers, particularly the Gen …