AI and copyright have become an increasingly complex and critical issue for eCommerce companies as artificial intelligence tools are widely adopted for content creation, product descriptions, design, and marketing automation. …
Product value positioning is the strategic process of defining how a product should be perceived by its ideal customer in terms of the benefits it offers and the price it …
Cross-channel coordination refers to the strategic alignment of marketing, sales, and communication efforts across multiple digital and physical platforms to create a unified brand experience. For eCommerce companies, this means …
Celigo Australia’s Digital Cart: Understanding Australian Online Shopping Trends report offers a deep dive into the evolving landscape of digital commerce in Australia. It examines how shoppers engage with eCommerce platforms, …
Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …
Sunk cost bias is a cognitive bias that compels individuals and businesses to continue investing time, money, or resources into a decision simply because they have already invested heavily in …
Understanding the category lifecycle is a critical strategic tool in eCommerce. The category lifecycle refers to the progression of a product category through various stages—typically introduction, growth, maturity, and decline. …
Negative social proof is a counterintuitive yet powerful sales strategy that eCommerce businesses can use to drive conversions and influence customer behaviour. Traditionally, social proof relies on positive reinforcement, where …
Brand impersonating is becoming an increasingly serious threat to eCommerce businesses, as cybercriminals use sophisticated methods to mimic legitimate brands. These deceptive tactics involve setting up fake websites, social media …
Shopify’s Winter ’25 Edition introduces seven pivotal updates to its Point of Sale (POS) system, each designed to enhance the retail experience by seamlessly integrating in-store and online operations. These …
