Data breeches and keeping your customers safe
Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are treasure troves of personal and financial data. And for businesses of all sizes, the cost …
Using your Facebook Store to sell your products
Facebook presents a great opportunity to business to maximize their reach to potential customers and increase sales through it’s online store offering. According to Roy Morgan, more and more of us …
Do you Fancy showing a bit of Pinterest in Svpply? Three online mediums that e-tailers need to know about!
Roy Morgan’s recent State of the Nation report showed that “for the first time, Australians who don’t buy something online in an average three month period are in the minority”. But simply …
Maximising The Online Shopping Experience For Your Customers
So what can you do as an online retailer to help minimise an online shopper’s frustrations and make the experience a great one? While online shopping has brought with it …
How to use your Website as a Customer Service Tool
We all know that people are using the internet, right? But what marketers love to know, is what people are using the internet FOR. A recent report by ICMI has shown that a …
State of the Digital Nation – MYOB
MYOB undertake a quarterly national survey of Australia’s business owners that looks at business outlook, perceptions of current and future business performance, and more. This survey has lead to the …
Social Commerce to push online sales in 2010
Have you heard of social commerce? If you haven’t you should read on – its changing the way the ecommerce game is played! DBG spots ‘social commerce’ web trend for …
Reverse Showrooming: Why Your Website Is Crucial
Over the past 5 years, as eCommerce websites have really hit their stride and we saw many traditional B&M (bricks & mortar) retailers crying foul at customers who were ‘showrooming’. …
Gear Up Your Digital Presence for Christmas
As Christmas is drawing closer and closer, it’s an important time for you to review your digital presence and make sure you’re ready! This includes website, social media, email marketing …
Google’s Trusted Stores
If you do anywhere near the amount of online shopping that I do, it’s likely that you’ve come across one of Google’s Trusted Stores. They’re identifiable by this small badge: …