eCommerce Industry Report
Australia Post recently released its 9th edition of the Inside Australian Online Shopping Report, an in-depth study into consumer buying behaviours and trends. 2023 saw retailers and consumers responding swiftly …
Reducing Cart Abandonment
With recent reports showing global shopping cart abandonment rates hovering around 70% and another revealing that an alarming 88% of Australians abandon their carts before completing their purchases. This staggering …
The Role of Digital Inclusion in eCommerce
Digital inclusion is a critical factor of sustainable eCommerce businesses, that ensures that everyone, regardless of their background or location, can participate in the digital economy. Breaking Barriers with Accessibility: …
eCommerce in a High Inflation Environment
As inflation rates continue to rise, eCommerce businesses face unique challenges and opportunities. Rising costs of goods, increased shipping fees, and fluctuating currency values can significantly impact profit margins. To …
The Impact of One-Page Checkout
Traditional multi-page checkouts often lead to cart abandonment as users navigate through various steps, providing information on different pages. One-Page Checkout condenses this process onto a single, user-friendly page, allowing …
SEO for eCommerce – The Perfect Content Length
Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it …
Product Feed Data Helping B2C Increase Sales
Product feed data, in its simplest form, is a structured file containing information about your products. This includes details such as product name, description, price, availability, and more. This data …
The Value of dbg Web Support
Our client recently had their domain suspended due to the domain having a de-registered ACN (all Australian domains require a valid ABN, ACN or other form of valid Australian registration). …
The Power of Rich Snippets in eCommerce
Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …
Mastering Performance Metrics
The Conversion Rate, is a metric that measures the percentage of visitors who take a desired action, such as making a purchase. A high conversion rate signifies that your website …