Audience segmentation is a crucial strategy to enhance customer engagement, by dividing a broad audience into smaller, more defined segments based on criteria such as demographics, behaviour, and preferences, businesses …
A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies …
Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business …
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making …
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently …
