Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …
Negative social proof is a counterintuitive yet powerful sales strategy that eCommerce businesses can use to drive conversions and influence customer behaviour. Traditionally, social proof relies on positive reinforcement, where …
eCommerce is more competitive and complex than ever, with brands vying for attention across multiple channels, platforms, and customer touchpoints. The rise of AI-driven search, social commerce, and personalisation has …
Customer loyalty in eCommerce refers to the commitment and preference customers develop towards a brand over time, leading them to consistently choose it over competitors. This loyalty is not just …
Diversifying content strategies is a critical approach for eCommerce companies looking to stay relevant, engage customers, and drive consistent growth. In a world where customers are inundated with information across …
Hyper-targeted product suggestions represent the pinnacle of personalisation in eCommerce. These suggestions leverage advanced data analytics, artificial intelligence, and machine learning algorithms to provide customers with highly relevant product recommendations …
Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop …
Data-driven decision making is an approach entails leveraging data analytics to inform decisions about various aspects of the business, including marketing, inventory management, customer engagement, and product development. By utilising …
A recent Strategic Insights for B2B Commerce report from Commerce Vision offers a detailed examination of the evolving B2B eCommerce landscape. It underscores the transformation occurring in the way businesses …
Secure certificates, commonly known as SSL (Secure Sockets Layer), play a pivotal role in ensuring the safety and integrity of online transactions. These certificates are digital documents that authenticate the …
