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Category: Brand Retention

Brand Retention / Conversions / eCommerce

The Impact of Broken Journeys in eCommerce

Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …

Brand Retention / Conversion Rates / eCommerce

Negative Social Proof: A Sales Strategy

Negative social proof is a counterintuitive yet powerful sales strategy that eCommerce businesses can use to drive conversions and influence customer behaviour. Traditionally, social proof relies on positive reinforcement, where …

Brand Retention / Personalisation / Trust and Transparency

Being Seen in a Complex eCommerce Landscape

eCommerce is more competitive and complex than ever, with brands vying for attention across multiple channels, platforms, and customer touchpoints. The rise of AI-driven search, social commerce, and personalisation has …

Brand Retention / eCommerce / Personalisation

Enhancing Customer Loyalty

Customer loyalty in eCommerce refers to the commitment and preference customers develop towards a brand over time, leading them to consistently choose it over competitors. This loyalty is not just …

Brand Retention / eCommerce / Hyper-Personalisation

Diversifying content strategies

Diversifying content strategies is a critical approach for eCommerce companies looking to stay relevant, engage customers, and drive consistent growth. In a world where customers are inundated with information across …

AI / Brand Retention / Conversions

Hyper-Targeted Product Suggestions in eCommerce

Hyper-targeted product suggestions represent the pinnacle of personalisation in eCommerce. These suggestions leverage advanced data analytics, artificial intelligence, and machine learning algorithms to provide customers with highly relevant product recommendations …

AI / Brand Retention / eCommerce

Customer Churn Prediction

Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop …

Brand Retention / Data Analytics / eCommerce

Data-driven Decision Making

Data-driven decision making is an approach entails leveraging data analytics to inform decisions about various aspects of the business, including marketing, inventory management, customer engagement, and product development. By utilising …

Analytics / Brand Retention / News

2024 Strategic Insights for B2B Commerce

A recent Strategic Insights for B2B Commerce report from Commerce Vision offers a detailed examination of the evolving B2B eCommerce landscape. It underscores the transformation occurring in the way businesses …

Brand Retention / eCommerce / Security

SSL Certificates: Building Credibility

Secure certificates, commonly known as SSL (Secure Sockets Layer), play a pivotal role in ensuring the safety and integrity of online transactions. These certificates are digital documents that authenticate the …

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