Data breeches and keeping your customers safe
Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are treasure troves of personal and financial data. And for businesses of all sizes, the cost …
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Using your Facebook Store to sell your products
Facebook presents a great opportunity to business to maximize their reach to potential customers and increase sales through it’s online store offering. According to Roy Morgan, more and more of us …
Do you Fancy showing a bit of Pinterest in Svpply? Three online mediums that e-tailers need to know about!
Roy Morgan’s recent State of the Nation report showed that “for the first time, Australians who don’t buy something online in an average three month period are in the minority”. But simply …
Press Release: Office sharing a win-win way of future
On the 9th of March, we made an appearance in The Advertiser for our innovative practice of sharing our offices with Melbourne company, Evolution Business Systems, who work with financial …
ASB Ruling: Brands now responsible for all comments on Facebook pages
The Advertising Standards Board sent a shudder through corporate Australia last week when it ruled that all Facebook posts should be considered advertising material and brands are responsible for every …
Cross Channel Marketing Tips – TV Advertising & Mobile-Optimised Websites
Did you know that 86% of mobile internet users are using their devices while watching TV? (Source: Smart Insights) As consumers, we’ve all been there – sitting in front of …
So Many Social Media Outlets – You Need a Strategy!
With a new social media platform appearing nearly every few months – there’s Twitter, Facebook, Tunblr, Pinterest, LinkedIn, Google +, Instagram – just to name a few! Learning how to …
Google Enhanced Campaigns – now targeting you wherever you are!
Just a few short weeks ago, Google announced Google AdWords “Enhanced Campaigns”. Enhanced Campaigns are a new way for AdWords advertisers to engage with the ever growing mobile consumer population. …
Maximising The Online Shopping Experience For Your Customers
So what can you do as an online retailer to help minimise an online shopper’s frustrations and make the experience a great one? While online shopping has brought with it …
Who Will Be Watching When You Launch Your Website?
So you’ve made the decision to build a website. You’ve purchased your domain name, and you’re in the process of selecting a website company to help make your dreams a reality… But …