Shopify’s 7 Pivotal POS System Updates
Shopify’s Winter ’25 Edition introduces seven pivotal updates to its Point of Sale (POS) system, each designed to enhance the retail experience by seamlessly integrating in-store and online operations. These …
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Being Seen in a Complex eCommerce Landscape
eCommerce is more competitive and complex than ever, with brands vying for attention across multiple channels, platforms, and customer touchpoints. The rise of AI-driven search, social commerce, and personalisation has …
Achieving Higher Order Values
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Enhancing Customer Loyalty
Customer loyalty in eCommerce refers to the commitment and preference customers develop towards a brand over time, leading them to consistently choose it over competitors. This loyalty is not just …
Retention Adaptability
Retention adaptability refers to a company’s ability to maintain and improve customer loyalty by adjusting its strategies in response to changing customer behaviours, market conditions, and emerging technologies. In eCommerce, …
Shopify 2025 Updates: A (Boring) Revolution in eCommerce
The Shopify 2025 updates are titled ‘boring’, yet they bring a suite of features designed to optimise operations, enhance customer experiences, and empower merchants to scale more effectively. Among the …
Diversifying content strategies
Diversifying content strategies is a critical approach for eCommerce companies looking to stay relevant, engage customers, and drive consistent growth. In a world where customers are inundated with information across …
Zero-click content: why it’s critical for eCommerce
Zero-click content is changing how eCommerce companies approach online visibility and customer engagement. In its simplest form, zero-click content refers to information or answers that users can access directly on …
Key Trigger Issues in eCommerce
eCommerce companies often face various technical challenges that can significantly impact operations, sales, and customer experience. One of the most prominent issues relates to integration and data management. As eCommerce …
Hyper-Targeted Product Suggestions in eCommerce
Hyper-targeted product suggestions represent the pinnacle of personalisation in eCommerce. These suggestions leverage advanced data analytics, artificial intelligence, and machine learning algorithms to provide customers with highly relevant product recommendations …