Digital inclusion is a critical factor of sustainable eCommerce businesses, that ensures that everyone, regardless of their background or location, can participate in the digital economy. Breaking Barriers with Accessibility: …
A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies …
Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making …
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Running a sales promotion is one of the fastest ways to attract more sales, because, everyone loves a good discount. While this tactic means that profit margins may take a …
We all know that people are using the internet, right? But what marketers love to know, is what people are using the internet FOR. A recent report by ICMI has shown that a …
