SEO for eCommerce – The Perfect Content Length
Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it …
The Power of Rich Snippets in eCommerce
Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …
Mastering Meta Descriptions: Boosting eCommerce Sales
Meta descriptions are brief snippets of text that summarise the content of a web page. They are displayed in search engine result pages (SERPs) beneath the page title and URL. …
Google Enhanced Campaigns – now targeting you wherever you are!
Just a few short weeks ago, Google announced Google AdWords “Enhanced Campaigns”. Enhanced Campaigns are a new way for AdWords advertisers to engage with the ever growing mobile consumer population. …
Google’s Most Notable Algorithm Changes – a visual history
Ranking well in the Google search results is akin to finding the pot of gold at the end of the rainbow – everyone wants it, but it often seems out …
Google Algorithm Update: Mobile Friendliness is Key
In quite a landmark move by the search engine giant, an announcement has been made regarding an upcoming change to their algorithm that will negatively affect websites that are deemed …
Stop Googling Yourself – Part II
This is a guest post by Chris Schwarz from The Search Guys; an Adelaide based online marketing company. A few weeks ago, Tamara touched on some strategies about how to conduct …
Domain Names: Which extension should you register?
A question we are often asked by people who have recently started a business is: “Do I just need to register the .com.au, or should I get the .com as well?” …
Why doesn’t my website show up in Google?
A common question we hear from people with brand new websites is, “Why can’t I find my website in Google?” Short answer: Google hasn’t indexed it yet. And this is …
Six tips for free local ‘Search Engine Optimisation’
Have you claimed your free business listing in Google Places? If you haven’t – you really should!! It is free after all, and as Google points out – 73% of …