Mastering Meta Descriptions: Boosting eCommerce Sales
Meta descriptions are brief snippets of text that summarise the content of a web page. They are displayed in search engine result pages (SERPs) beneath the page title and URL. …
Google Enhanced Campaigns – now targeting you wherever you are!
Just a few short weeks ago, Google announced Google AdWords “Enhanced Campaigns”. Enhanced Campaigns are a new way for AdWords advertisers to engage with the ever growing mobile consumer population. …
Google’s Most Notable Algorithm Changes – a visual history
Ranking well in the Google search results is akin to finding the pot of gold at the end of the rainbow – everyone wants it, but it often seems out …
Google Algorithm Update: Mobile Friendliness is Key
In quite a landmark move by the search engine giant, an announcement has been made regarding an upcoming change to their algorithm that will negatively affect websites that are deemed …
Stop Googling Yourself – Part II
This is a guest post by Chris Schwarz from The Search Guys; an Adelaide based online marketing company. A few weeks ago, Tamara touched on some strategies about how to conduct …
Domain Names: Which extension should you register?
A question we are often asked by people who have recently started a business is: “Do I just need to register the .com.au, or should I get the .com as well?” …
Why doesn’t my website show up in Google?
A common question we hear from people with brand new websites is, “Why can’t I find my website in Google?” Short answer: Google hasn’t indexed it yet. And this is …
Six tips for free local ‘Search Engine Optimisation’
Have you claimed your free business listing in Google Places? If you haven’t – you really should!! It is free after all, and as Google points out – 73% of …
Google lets it’s Panda loose in Australia
Contrary to what you may have first thought, the Google ‘Panda’ update has nothing to do with black and white fluffy things that have a penchant for bamboo. It actually …
Blekko – a new day in search
Founded by Rich Skrenta, the new specialty search engine Blekko has been launched to the public today. Blekko is a ‘vertical search engine’, meaning that it allows you to search within a specific …