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Category: Search Engine Marketing

Client Support / eCommerce / Search Engine Marketing / SEO

SEO for eCommerce – The Perfect Content Length

Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it …

eCommerce / Innovation / Search Engine Marketing / SEO

The Power of Rich Snippets in eCommerce

Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …

eCommerce / Mobile / Search Engine Marketing

Mastering Meta Descriptions: Boosting eCommerce Sales

Meta descriptions are brief snippets of text that summarise the content of a web page. They are displayed in search engine result pages (SERPs) beneath the page title and URL. …

Search Engine Marketing

Google Enhanced Campaigns – now targeting you wherever you are!

Just a few short weeks ago, Google announced Google AdWords “Enhanced Campaigns”. Enhanced Campaigns are a new way for AdWords advertisers to engage with the ever growing mobile consumer population. …

Search Engine Marketing

Google’s Most Notable Algorithm Changes – a visual history

Ranking well in the Google search results is akin to finding the pot of gold at the end of the rainbow – everyone wants it, but it often seems out …

Mobile / News / Search Engine Marketing

Google Algorithm Update: Mobile Friendliness is Key

In quite a landmark move by the search engine giant, an announcement has been made regarding an upcoming change to their algorithm that will negatively affect websites that are deemed …

Guest Contributors / Search Engine Marketing

Stop Googling Yourself – Part II

This is a guest post by Chris Schwarz from The Search Guys; an Adelaide based online marketing company. A few weeks ago, Tamara touched on some strategies about how to conduct …

Search Engine Marketing

Domain Names: Which extension should you register?

A question we are often asked by people who have recently started a business is: “Do I just need to register the .com.au, or should I get the .com as well?” …

Search Engine Marketing

Why doesn’t my website show up in Google?

A common question we hear from people with brand new websites is, “Why can’t I find my website in Google?” Short answer:  Google hasn’t indexed it yet.  And this is …

Search Engine Marketing

Six tips for free local ‘Search Engine Optimisation’

Have you claimed your free business listing in Google Places?  If you haven’t – you really should!!  It is free after all, and as Google points out – 73% of …

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