GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 …
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Meta Verified, Australian Launch
Meta Platforms has announced that it is testing a monthly subscription service called Meta Verified for Facebook and Instagram, being rolled out this week. The fee based service will charge …
eCommerce, sustainably
As online shopping rates remain high due to the impacts of COVID-19, sustainability is more important to Australian consumers than ever before, with 63% stating they would pay extra for …
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time …
Omnichannel Retail: Everything, Everywhere All At Once
Omnichannel, the sales strategy that provides customers with a fully integrated, seamless shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices. In a …
DBG Christmas Lunch
The DBG team at our Christmas lunch at the end of last year, celebrating our hard work during the year!
Why your company needs an innovation strategy in 2023
Companies with an innovation strategy are better equipped to implement value-added practices, novel methodologies and technologies to enhance firm performance. In a global study of 1,265 companies, published in Technological …
Consumer fatigue affecting brand retention
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making …
Dirty Data, How to Keep it Clean
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Retention metrics – a blind spot for eCommerce brands
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently …