Product feed data, in its simplest form, is a structured file containing information about your products. This includes details such as product name, description, price, availability, and more. This data acts as the backbone for your online store, facilitating seamless communication between your inventory and various platforms where your products are showcased.
One of the primary advantages of product feed data is its ability to streamline operations. By centralising and organising product information, you can effortlessly update inventory, pricing, and other essential details across multiple channels. This not only saves time but also minimises errors, ensuring that your customers receive accurate and up-to-date information.
We offer many product feed data services to our customers, including a daily Google Shopping product feed that includes basic product data, price and availability, product categories, product identifiers, detailed product descriptions, shopping campaigns and other configurations, marketplaces, destinations, shipping and tax. It then allows the products to display the product feed at the within Google Shopping which shows at the top of Google search results. Other examples of product feeds include Klaviyo, YotPo, Amazon and Bing.
Product feed data empowers you to showcase your products across various platforms, marketplaces, and comparison sites. By optimising your product feed for each channel’s requirements, you increase the likelihood of reaching a wider audience and attracting potential customers who may not have discovered your products otherwise.
Platforms like Google Shopping and Facebook use this data to display relevant product ads to users. By fine-tuning your product feed, you can optimise your ads for better visibility and target specific customer segments, ultimately maximising the return on your advertising investment.
Product feed data allows you to provide accurate and consistent product information across all touchpoints, which builds trust and also enhances the overall shopping experience, leading to increased customer satisfaction and loyalty.
If you are a B2C customer and want to increase sales, chat to us about how we can help!