Writing copy for your website can be a tricky thing – How much should you write? What should you write? What will people actually want to read?? Let’s take a look at some tips that you can consider when writing your copy…
A question we are often asked by people who have recently started a business is: “Do I just need to register the .com.au, or should I get the .com as well?”
Google’s algorithm (the way in which it determines what sites rank higher than others) is made up of over 200 different factors or ‘signals’, and this algorithm often changes more than twice a day! The team over at HubSpot.com have put together a graphic outlining when and why Google has rolled out its more notable algorithm changes…
In quite a landmark move by the search engine giant, an announcement has been made regarding an upcoming change to their algorithm that will negatively affect websites that are deemed not mobile-friendly.
Just a few short weeks ago, Google announced Google AdWords “Enhanced Campaigns”. Enhanced Campaigns are a new way for AdWords advertisers to engage with the ever growing mobile consumer population. If you currently have Google AdWords running, read on as we explain what’s changing and what your business needs to do to prepare.
An innovative approach to advertising on Google’s display network, Remarketing allows an advertiser to display a series of adverts to ‘follow’ a user around the internet. This makes it an effective retention tool as it aims to keep your brand top of mind.
This is a guest post by Chris Schwarz from The Search Guys; an Adelaide based online marketing company. A few weeks ago, Tamara touched on some strategies about how to …
Googling your competition is one of the easiest ways to gather market intelligence quickly, and ‘quietly’. This practical checklist will help you to get ahead online!
The arrival of this product search engine into the Australian marketplace could dramatically change the way that users shop online. Instead of having to visit a number of different retailers’ websites to shop around for the best product or best price, the ‘Shopping’ tab within Google takes away a lot of the hard work.
Contrary to what you may have first thought, the Google ‘Panda’ update has nothing to do with black and white fluffy things that have a penchant for bamboo. It actually relates to the recent algorithm update that has been rolled out in all English speaking countries in late February 2011.