Mastering Customer Acquisition Cost
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
Shopify Editions 2024 Update
Promising 100+ foundation product updates, the latest Shopify update is here. Some of awaited updates include product merchandising, semantic search, checkout extensibility, streamlined one-page checkout design, increased bundle offerings, and …
Ecosystem Loyalty: Creating a cling worthy brand
Ecosystem loyalty moves past traditional loyalty programs by creating a comprehensive and interconnected brand environment. It involves fostering a network of touchpoints, services, and products that seamlessly integrate to enhance …
Friendly URLs and why you need them
Friendly URLs, also known as user-friendly or clean URLs, play a pivotal role in shaping the online journey for your customers. A friendly URL is concise, descriptive, and easy to …
Purging Inactive Customer Data
In its recent 2023 Data Governance Report, the Governance Institute of Australia reported that less than a third of organisations regularly purge data. The most common period for data purging …
2024 eCommerce Trends
eCommerce industry experts predict the biggest trends and tips for 2024; 1. TikTok Shop Launching last year, TikTok Shop hints at a shift in the way consumers, particularly the Gen …
DuckDuckGo – Search Engine Privacy
While Google may be the go-to for many, DuckDuckGo is offering companies and users a safer search option. DuckDuckGo is an American software company that offers several software products oriented …
Payment Acceptance Strategies
Payment acceptance strategies can have a significant impact on your profit margins and overall success. Using these effective payment acceptance strategies can significantly impact your profit margins and overall success; …
The Hype Cycle for Digital Commerce 2023
The Hype Cycle for Digital Commerce 2023, a concept developed by the research and advisory firm Gartner represents the maturity, adoption, and social application of specific technologies or trends in …
Duplication Store Scams
Duplication scams are a deploy tactic employed by fraudulent store owners on the eCommerce platforms where scammers create online stores that mirror legitimate businesses, often imitating their branding, products, and …