Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Insights
01/10/24:
Uncategorized
Click Maps and Heat Spots in eCommerce
A click map is a visual representation that showcases where users are clicking on a webpage, providing vital insights into user behaviour and interaction patterns. In the context of eCommerce, click maps are essential tools...
19/09/24:
Case Studies
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eCommerce
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Shopify
Cheap as Chips Case Study
100% Australian owned and operated, Cheap as Chips started in 1985 with a store in Morphett Vale South Australia and have since grown into a company with 50+ stores, and over 12,000 unique products available...
17/09/24:
Checkout
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Conversions
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eCommerce
2024 eCommerce Payment Trends Report
A recent 2024 eCommerce Payment Trends report by Till, a Nuvei company, delves into the shifting landscape of payments in the eCommerce space, highlighting key trends businesses must navigate to stay competitive. It underscores the...
11/09/24:
Brand Retention
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eCommerce
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Security
SSL Certificates: Building Credibility
Secure certificates, commonly known as SSL (Secure Sockets Layer), play a pivotal role in ensuring the safety and integrity of online transactions. These certificates are digital documents that authenticate the identity of a website and...
09/09/24:
AI
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Optimisation
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Personalisation
Improving Personalisation in eCommerce
Improving personalisation in eCommerce starts with gathering and analysing customer data to create a more tailored shopping experience. Data is the foundation of personalisation; every click, purchase, and product view provides valuable insights into customer...
03/09/24:
Brand Retention
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Conversions
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eCommerce
Increasing Conversions in eCommerce
Increasing conversions is vital for sustained growth and profitability in eCommerce. Conversions refer to the desired actions that customers take on your website, such as making a purchase, signing up for a newsletter, or adding...
01/09/24:
AI
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eCommerce
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Innovation
Complex AI Search
Artificial intelligence (AI) search technology is now playing a pivotal role in an evolution for eCommerce companies. AI-driven search tools are no longer just about displaying a list of results; they are about creating a...
30/08/24:
Client Support
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eCommerce
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Inventory Management
Complex Product Search
Complex product search often determines whether a potential customer find what they are looking for or leaves the site in frustration. Unlike simple searches, which may involve typing in a brand name or general product...
29/08/24:
Optimisation
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Retention
24/7 AI Customer Service
Exceptional customer service is crucial in eCommerce, as it directly influences customer satisfaction, loyalty, and ultimately, the success of a business, however many retailers struggle with key issues that prevent excellent customer support. Some of...
26/08/24:
Brand Retention
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Client Support
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eCommerce
Reducing Bounce Rates in eCommerce
Bounce rates are a critical metric that refers to the percentage of visitors who land on a webpage and leave without interacting further or navigating to another page within the site. High bounce rates can...