1:1 personalisation is the practice of tailoring every aspect of a customer’s experience—from product recommendations and pricing to content, timing, and channel—based on that individual’s behaviour, preferences, and context rather …
Content-led retention is the strategy of using high-value, engaging, and relevant content to nurture existing customers, deepen brand loyalty, and encourage repeat purchases. Unlike acquisition-focused content that aims to attract …
Celigo Australia’s Digital Cart: Understanding Australian Online Shopping Trends report offers a deep dive into the evolving landscape of digital commerce in Australia. It examines how shoppers engage with eCommerce platforms, …
eCommerce is more competitive and complex than ever, with brands vying for attention across multiple channels, platforms, and customer touchpoints. The rise of AI-driven search, social commerce, and personalisation has …
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Customer loyalty in eCommerce refers to the commitment and preference customers develop towards a brand over time, leading them to consistently choose it over competitors. This loyalty is not just …
Improving personalisation in eCommerce starts with gathering and analysing customer data to create a more tailored shopping experience. Data is the foundation of personalisation; every click, purchase, and product view …
