1:1 personalisation is the practice of tailoring every aspect of a customer’s experience—from product recommendations and pricing to content, timing, and channel—based on that individual’s behaviour, preferences, and context rather …
Content-led retention is the strategy of using high-value, engaging, and relevant content to nurture existing customers, deepen brand loyalty, and encourage repeat purchases. Unlike acquisition-focused content that aims to attract …
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Retention metrics in eCommerce are essential indicators that measure how well a business can keep its customers engaged and returning over time. Unlike acquisition metrics, which focus on attracting new …
Customer Lifetime Value (CLV) is a key metric for eCommerce businesses, reflecting the total revenue a customer is expected to generate over their lifetime. This value provides insight into how valuable …
