Content-led retention is the strategy of using high-value, engaging, and relevant content to nurture existing customers, deepen brand loyalty, and encourage repeat purchases. Unlike acquisition-focused content that aims to attract …
Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …
Sunk cost bias is a cognitive bias that compels individuals and businesses to continue investing time, money, or resources into a decision simply because they have already invested heavily in …
eCommerce is more competitive and complex than ever, with brands vying for attention across multiple channels, platforms, and customer touchpoints. The rise of AI-driven search, social commerce, and personalisation has …
Hyper-targeted product suggestions represent the pinnacle of personalisation in eCommerce. These suggestions leverage advanced data analytics, artificial intelligence, and machine learning algorithms to provide customers with highly relevant product recommendations …
A click map is a visual representation that showcases where users are clicking on a webpage, providing vital insights into user behaviour and interaction patterns. In the context of eCommerce, …
Artificial intelligence (AI) search technology is now playing a pivotal role in an evolution for eCommerce companies. AI-driven search tools are no longer just about displaying a list of results; …
Increasing conversions is vital for sustained growth and profitability in eCommerce. Conversions refer to the desired actions that customers take on your website, such as making a purchase, signing up …
