Shopify Editions: 2025 Mid-Year Release
Shopify’s Summer ’25 Edition introduces over 150 updates designed to enhance the eCommerce experience for merchants and customers alike. A standout feature is the new Horizon design system, which offers …
Cross-Channel Coordination
Cross-channel coordination refers to the strategic alignment of marketing, sales, and communication efforts across multiple digital and physical platforms to create a unified brand experience. For eCommerce companies, this means …
ChatGPT x Shopify: Game Changer for eCommerce
The upcoming integration of Shopify and ChatGPT represents a major shift in how direct-to-consumer (DTC) brands can connect with their audiences and drive sales. This new functionality essentially enables a …
Category Lifecycle
Understanding the category lifecycle is a critical strategic tool in eCommerce. The category lifecycle refers to the progression of a product category through various stages—typically introduction, growth, maturity, and decline. …
Retention Adaptability
Retention adaptability refers to a company’s ability to maintain and improve customer loyalty by adjusting its strategies in response to changing customer behaviours, market conditions, and emerging technologies. In eCommerce, …
Zero-click content: why it’s critical for eCommerce
Zero-click content is changing how eCommerce companies approach online visibility and customer engagement. In its simplest form, zero-click content refers to information or answers that users can access directly on …
Search Generative Experience: The Future of eCommerce Search
The Search Generative Experience (SGE) represents a significant evolution in how search engines process and present information, harnessing the power of artificial intelligence to deliver more intuitive, personalised, and dynamic …
Landing Page Tracking in eCommerce
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
2024 Strategic Insights for B2B Commerce
A recent Strategic Insights for B2B Commerce report from Commerce Vision offers a detailed examination of the evolving B2B eCommerce landscape. It underscores the transformation occurring in the way businesses …
Click Maps and Heat Spots in eCommerce
A click map is a visual representation that showcases where users are clicking on a webpage, providing vital insights into user behaviour and interaction patterns. In the context of eCommerce, …