1:1 personalisation is the practice of tailoring every aspect of a customer’s experience—from product recommendations and pricing to content, timing, and channel—based on that individual’s behaviour, preferences, and context rather …
Product value positioning is the strategic process of defining how a product should be perceived by its ideal customer in terms of the benefits it offers and the price it …
Cross-channel coordination refers to the strategic alignment of marketing, sales, and communication efforts across multiple digital and physical platforms to create a unified brand experience. For eCommerce companies, this means …
Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …
Negative social proof is a counterintuitive yet powerful sales strategy that eCommerce businesses can use to drive conversions and influence customer behaviour. Traditionally, social proof relies on positive reinforcement, where …
Conversion optimisation in eCommerce is the practice of refining a website to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for …
