Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Category: eCommerce
G4 Updates: Key Events
Google are updating the terminology they use to describe crucial actions on your website. While you’ll still be collecting events to track specific behavioral interactions, they’re now referring to events tied to your business objectives...
13/05/24:
eCommerce
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Lead Generation
Lead Generation in eCommerce
Lead generation, the process of capturing and nurturing potential customers’ interest in your products or services is the lifeblood of any eCommerce business. These potential customers, or leads, can come from various sources, such as...
eCommerce Industry Report
Australia Post recently released its 9th edition of the Inside Australian Online Shopping Report, an in-depth study into consumer buying behaviours and trends. 2023 saw retailers and consumers responding swiftly to interest rate rises, inflation...
09/04/24:
Conversions
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eCommerce
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Lead Generation
The Role of Digital Inclusion in eCommerce
Digital inclusion is a critical factor of sustainable eCommerce businesses, that ensures that everyone, regardless of their background or location, can participate in the digital economy. Breaking Barriers with Accessibility: Digital inclusion in eCommerce begins...
05/04/24:
eCommerce
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Innovation
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News
eCommerce in a High Inflation Environment
As inflation rates continue to rise, eCommerce businesses face unique challenges and opportunities. Rising costs of goods, increased shipping fees, and fluctuating currency values can significantly impact profit margins. To stay ahead, businesses should closely...
04/04/24:
Client Support
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Cyber Security
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eCommerce
The Impact of One-Page Checkout
Traditional multi-page checkouts often lead to cart abandonment as users navigate through various steps, providing information on different pages. One-Page Checkout condenses this process onto a single, user-friendly page, allowing customers to complete their purchase...
06/03/24:
Client Support
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eCommerce
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Search Engine Marketing
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SEO
SEO for eCommerce – The Perfect Content Length
Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it allows you to explore topics...
01/03/24:
Client Support
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eCommerce
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Systems
The Value of dbg Web Support
Our client recently had their domain suspended due to the domain having a de-registered ACN (all Australian domains require a valid ABN, ACN or other form of valid Australian registration). The domain registrar had emailed...
12/02/24:
eCommerce
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Innovation
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Search Engine Marketing
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SEO
The Power of Rich Snippets in eCommerce
Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and content, making it easier for...
Mastering Performance Metrics
The Conversion Rate, is a metric that measures the percentage of visitors who take a desired action, such as making a purchase. A high conversion rate signifies that your website is not just attracting visitors...