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Category: Digital Marketing

AI / Digital Marketing / eCommerce

AI: Automation, Optimisation, Personalisation

Customers have been interacting with AI for years—but may not have realised it. eCommerce platforms, paywalled websites, web browsers and other online resources use generative AI to produce auto-fill transaction …

Digital Marketing / eCommerce / Recurring Revenue Models

The Power of Passive Revenue in eCommerce

Passive revenue in eCommerce refers to the income generated from your online store with minimal ongoing effort or direct involvement once the initial setup is in place. Unlike active income, …

Conversions / Digital Marketing / eCommerce

The Top 5 Online Marketing Tools We Use the Most

Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …

Digital Marketing / eCommerce / Lead Generation

Ecosystem Loyalty: Creating a cling worthy brand

Ecosystem loyalty moves past traditional loyalty programs by creating a comprehensive and interconnected brand environment. It involves fostering a network of touchpoints, services, and products that seamlessly integrate to enhance …

Digital Marketing / eCommerce / Email Marketing

Agile Digital Marketing for eCommerce

Developing a comprehensive digital marketing strategy requires a holistic approach that encompasses lead generation, content marketing, and customer retention tactics. Define Your Goals: Start by establishing clear and measurable goals …

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