Content-led retention is the strategy of using high-value, engaging, and relevant content to nurture existing customers, deepen brand loyalty, and encourage repeat purchases. Unlike acquisition-focused content that aims to attract …
Sunk cost bias is a cognitive bias that compels individuals and businesses to continue investing time, money, or resources into a decision simply because they have already invested heavily in …
Negative social proof is a counterintuitive yet powerful sales strategy that eCommerce businesses can use to drive conversions and influence customer behaviour. Traditionally, social proof relies on positive reinforcement, where …
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
Site downtime is one of the most detrimental factors affecting an eCommerce business, directly impacting revenue, customer satisfaction, and brand reputation. To reduce downtime, it’s crucial to implement a proactive …
Performance metrics are essential tools for measuring the success and efficiency of eCommerce businesses. These metrics provide valuable insights into customer behaviour, sales trends, and operational effectiveness. Regularly monitoring and …
With shipping costs, delivery and pickup options as the top reasons for cart abandonment, it is so important to have a clear strategy to increase conversions, build loyalty and drive significant …
With recent reports showing global shopping cart abandonment rates hovering around 70% and another revealing that an alarming 88% of Australians abandon their carts before completing their purchases. This staggering …
Customer Journey Mapping is a visual representation of a customer’s interactions and experiences with your brand across various touchpoints. It provides insights into the entire customer journey, from the initial …
