Maximising The Online Shopping Experience For Your Customers

While online shopping has brought with it many joys for me….. Unrestricted shopping hours, access to stores in other states or countries, and the quick browsing of a few sites for the cheapest price or some interesting reviews…. It also brings a few issues and frustrations.

A Word for Online Retailers

Staff working for the brand in question did their best to manage their online reputation by assuring shoppers that “IT is working on the problem” and that “the website will be back up shortly”. Unfortunately, as of 10.30pm last night I was still receiving errors as I tried to take advantage of the sale. 9am the following morning (today), a solid 24 hours after my first attempt, the website is still not functional, despite staff assuring everyone that things were “back up and working”.

Google Shopping has landed

The arrival of this product search engine into the Australian marketplace could dramatically change the way that users shop online. Instead of having to visit a number of different retailers’ websites to shop around for the best product or best price, the ‘Shopping’ tab within Google takes away a lot of the hard work.

Social Commerce to push online sales in 2010

“Focussing on feedback and other metrics such as page layout, click patterns and sales conversion ratios, businesses can monitor the online behaviour of their customers and make adjustments to their sites accordingly. The net effect is more sales and greater profitability for the business.