New Facebook Cover Image Guidelines

Facebook have recently released new guidelines for cover images on business pages. We’ll tell you what they are, look at some examples, and give you some tips for creating the best cover images.

Pinterest – now with Business Accounts!

This week the boffins at Pinterest launched the long-awaited Business Profiles. While both personal and business accounts have the same features, Pinterest suggests that if you sign up or convert to a business account, you’ll “receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest”.

ASB Ruling: Brands now responsible for all comments on Facebook pages

The Advertising Standards Board sent a shudder through corporate Australia last week when it ruled that all Facebook posts should be considered advertising material and brands are responsible for every post written by fans on their branded Facebook pages.

If this is to be enforced – as the ASB has for Diageo, a brand built on a vast array of alcoholic drinks – there will be serious implications for every company with a social media strategy that engages the public.

Have I got your Pinterest yet?

We’re sure most of you have heard about it by now, it’s the darling of the start-up world: Pinterest. Launched in February of 2010, it has quickly gained respect in the online world.

But what exactly is Pinterest? And what does it have to do with your business?

Social Media Advertising – Facebook vs LinkedIn

We’ve talked to you before about Google AdWords, or Pay Per Click advertising, but for a few years now there’s been a fairly new ‘kid’ on the block – Social Media Advertising. More specifically, we’re talking about Facebook Ads and LinkedIn’s DirectAds.

Using Tweetburner to track clicks on your Twitter links

If you’ve ever wondered how to tell how many people click on a link you’ve posted on Twitter, well here’s the answer – you can use Tweetburner! Tweetburner is a third party website, not affiliated with Twitter in anyway but provides a neat little service that both shortens the URL’s (website address) of the site you want to link to, saving you valuable characters in your “Tweet” as you only have 140 to use as well as counting how many people click your link.