A recent report by ICMI has shown that a large portion of Australians are preferring to go to the web to look for information, before contacting customer service. So how can we provide our customers with the information that they need to solve customer service issues via our websites?
Online retail is now more important than ever as customers engage in “reverse showrooming” practices. So what does this mean for retailers and what are the 4 crucial components for their websites?
Google has recently introduced a ‘Trusted Stores’ program that online retailers can sign up to. We take a look at how stores get this accreditation, and what it means for buyers.
Did you know that 43% of Australian SMEs don’t have an online presence?? The MYOB State of the Digital Nation infographic reveals this and more….
Many E-Commerce store owners would wonder what’s behind the movements of their shoppers; what’s causing them to leave the site, or perhaps to abandon a shopping cart? This infographic looks at some very interesting statistics and the habits behind the shoppers’ clicks.
As Christmas is drawing closer and closer, it’s an important time for you to review your digital presence and make sure you’re ready! This includes website, social media, email marketing – the lot. Here we provide some easy to follow tips.
Roy Morgan’s recent State of the Nation report showed that “for the first time, Australians who don’t buy something online in an average three month period are in the minority”. But simply building an online store is not enough! Australian online retailers need to look at the different ways in which they can draw traffic to their sites. That’s where Pinterest, Fancy and Svpply come in. But what are they?
Online companies are often too focused on ‘search’ from an external site perspective. That is, how do we make our site’s pages visible from Google or Bing? There’s another half …
While online shopping has brought with it many joys for me….. Unrestricted shopping hours, access to stores in other states or countries, and the quick browsing of a few sites for the cheapest price or some interesting reviews…. It also brings a few issues and frustrations.
Staff working for the brand in question did their best to manage their online reputation by assuring shoppers that “IT is working on the problem” and that “the website will be back up shortly”. Unfortunately, as of 10.30pm last night I was still receiving errors as I tried to take advantage of the sale. 9am the following morning (today), a solid 24 hours after my first attempt, the website is still not functional, despite staff assuring everyone that things were “back up and working”.