Tag: eCommerce marketing

Where search engines once served as the primary gateway to publishers and retailers, generative AI and large language models (LLMs) are now reshaping how traffic flows across the web. The “crawl-to-click gap” describes the growing imbalance between crawling and actual human referrals. Crawlers are automated software agents that navigate the web to index or download pages.

Understanding customer personas is about creating detailed, research-based profiles that represent your ideal customers. These personas combine demographic information, behavioural data, purchasing habits, and motivations to help businesses see their audience as real people rather than abstract data points.

Abandoned browse sequences are a form of behavioural-triggered marketing automation used to re-engage shoppers who have viewed products on an eCommerce site but left without adding anything to their cart. Unlike abandoned cart sequences that...