Cross-channel coordination refers to the strategic alignment of marketing, sales, and communication efforts across multiple digital and physical platforms to create a unified brand experience. For eCommerce companies, this means …
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
Customer Journey Mapping is a visual representation of a customer’s interactions and experiences with your brand across various touchpoints. It provides insights into the entire customer journey, from the initial …
