Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Insights
06/02/24:
Conversions
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Digital Marketing
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eCommerce
The Top 5 Online Marketing Tools We Use the Most
Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, reviews and analytics. This personalised...
05/02/24:
Brand Retention
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Customer Journey Mapping
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eCommerce
Mastering Customer Acquisition Cost
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, advertising, and sales expenses, to...
Shopify Editions 2024 Update
Promising 100+ foundation product updates, the latest Shopify update is here. Some of awaited updates include product merchandising, semantic search, checkout extensibility, streamlined one-page checkout design, increased bundle offerings, and over 90 new apps to...
31/01/24:
Digital Marketing
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eCommerce
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Lead Generation
Ecosystem Loyalty: Creating a cling worthy brand
Ecosystem loyalty moves past traditional loyalty programs by creating a comprehensive and interconnected brand environment. It involves fostering a network of touchpoints, services, and products that seamlessly integrate to enhance the overall customer experience. Instead...
30/01/24:
eCommerce
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Lead Generation
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SEO
Friendly URLs and why you need them
Friendly URLs, also known as user-friendly or clean URLs, play a pivotal role in shaping the online journey for your customers. A friendly URL is concise, descriptive, and easy to read, creating a positive first...
29/01/24:
Cyber Security
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eCommerce
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News
Purging Inactive Customer Data
In its recent 2023 Data Governance Report, the Governance Institute of Australia reported that less than a third of organisations regularly purge data. The most common period for data purging is annually, but it should...
22/01/24:
eCommerce
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Innovation
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News
2024 eCommerce Trends
eCommerce industry experts predict the biggest trends and tips for 2024; 1. TikTok Shop Launching last year, TikTok Shop hints at a shift in the way consumers, particularly the Gen Z demographic, discover products. As...
18/01/24:
Cyber Security
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eCommerce
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Innovation
DuckDuckGo – Search Engine Privacy
While Google may be the go-to for many, DuckDuckGo is offering companies and users a safer search option. DuckDuckGo is an American software company that offers several software products oriented towards helping people protect their...
Welcome to the team Rahul Rao
Rahul recently joined the DBG team, and has more than 15 years experience in eCommerce and project management. He says, “I’m finally getting to look under the hood of the eCommerce industry in Australia and...
22/11/23:
eCommerce
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ERP / POS / Accounting Systems
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Recurring Revenue Models
Payment Acceptance Strategies
Payment acceptance strategies can have a significant impact on your profit margins and overall success. Using these effective payment acceptance strategies can significantly impact your profit margins and overall success; Offer Multiple Payment Options: Different...