AI and eCommerce
Artificial Intelligence (AI) has revolutionized the way we interact with the world, and eCommerce is no exception. With the rise of AI, the eCommerce industry has seen a significant shift …
Australian businesses plan major investments in digital technologies
Australian businesses are making major investments in digital technology to support their ambitious expansion plans, as results from the 2,900 IT decision makers surveyed worldwide in Equinix 2022 Global Technology …
Digital Onboarding
Digital onboarding is the process of using online tools and software to get new customers added to your database, and research has found that digital onboarding can see a 50-60% …
Social Commerce – Live Shopping
Social commerce – when the entire shopping journey from product discovery through the check-out process is conducted on a social media platform – is expected to reach $1.2 trillion (US) …
Gamification and retail customer engagement
Australian shoppers want gamification in their retail experiences. Consumers want to be entertained – they expect the brands they do business with to keep up with their lives, and the …
Cyber Security; The Essential Eight
The rise in cyber attacks among government agencies, companies and contractors calls for a need to prevent the compromise of sensitive data or stolen personally identifiable information (PII) data. The …
GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 …
eCommerce, sustainably
As online shopping rates remain high due to the impacts of COVID-19, sustainability is more important to Australian consumers than ever before, with 63% stating they would pay extra for …
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time …
Omnichannel Retail: Everything, Everywhere All At Once
Omnichannel, the sales strategy that provides customers with a fully integrated, seamless shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices. In a …