Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Category: Brand Retention
15/08/24:
Brand Retention
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Conversions
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eCommerce
Effective Retention Metrics
Retention metrics in eCommerce are essential indicators that measure how well a business can keep its customers engaged and returning over time. Unlike acquisition metrics, which focus on attracting new customers, retention metrics delve into...
15/08/24:
Brand Retention
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Conversions
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eCommerce
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a key metric for eCommerce businesses, reflecting the total revenue a customer is expected to generate over their lifetime. This value provides insight into how valuable a customer is to your...
08/08/24:
Brand Retention
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eCommerce
Navigating with Breadcrumbs
Breadcrumbs in eCommerce are navigational aids that help users trace their path back to previous pages. Often appearing near the top of a webpage, they provide a clear, hierarchical structure of the website’s layout. This...
23/07/24:
Brand Retention
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eCommerce
Enhancing Audience Segmentation
Audience segmentation is a crucial strategy to enhance customer engagement, by dividing a broad audience into smaller, more defined segments based on criteria such as demographics, behaviour, and preferences, businesses can create personalised experiences that...
06/04/24:
Brand Retention
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Client Support
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Conversions
Navigating eCommerce Pain Points
A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies can help make their site...
07/02/24:
Brand Retention
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Cyber Security
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eCommerce
The Threats of Customer Journey Hijacking
Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business or the customer is unaware,...
05/02/24:
Brand Retention
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Customer Journey Mapping
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eCommerce
Mastering Customer Acquisition Cost
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, advertising, and sales expenses, to...
01/02/23:
Brand Retention
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Conversions
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News
Consumer fatigue affecting brand retention
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making — or so paralysed by...
29/01/23:
Brand Retention
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Conversions
Dirty Data, How to Keep it Clean
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If you want a well-oiled revenue...
21/01/23:
Brand Retention
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eCommerce
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News
Retention metrics – a blind spot for eCommerce brands
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently tracking retention comprehensively — and...