Ransomware Attacks on the Rise

As you may have noticed from recent coverage on all the major television news services, there has been hackers targeting businesses across Australia with some fairly serious consequences. We thought we’d get some insight into this from local company owner Adam Reeve of Crescent IT Services.

Agile Planning

This week we received an email from Adam Basheer of Fit4Market that discussed ‘Agile Planning’. At first it just sounds like another one of those buzz words that gets thrown …

Pinterest – now with Business Accounts!

This week the boffins at Pinterest launched the long-awaited Business Profiles. While both personal and business accounts have the same features, Pinterest suggests that if you sign up or convert to a business account, you’ll “receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest”.

Google Remarketing – What Is It?

An innovative approach to advertising on Google’s display network, Remarketing allows an advertiser to display a series of adverts to ‘follow’ a user around the internet. This makes it an effective retention tool as it aims to keep your brand top of mind.

It’s Time To Spring Clean Your Website

Spring is traditionally a month that heralds hay fever, flowers blooming, and big clean outs of homes and houses alike. That’s all well and good, but we’re a web company – so we want you to think about cleaning up your website!!

So we can hear you asking, how do I spring clean a website? The good news is that there is no mopping, dusting, vacuuming, or scrubbing involved!!!

ASB Ruling: Brands now responsible for all comments on Facebook pages

The Advertising Standards Board sent a shudder through corporate Australia last week when it ruled that all Facebook posts should be considered advertising material and brands are responsible for every post written by fans on their branded Facebook pages.

If this is to be enforced – as the ASB has for Diageo, a brand built on a vast array of alcoholic drinks – there will be serious implications for every company with a social media strategy that engages the public.

CEO Sleepout 2012

On June 21st, I participated in my second CEO Sleepout for St Vinnie’s.  This year the event was held at Adelaide Oval, and the weather was certainly true to Winter …

Kick Goals This Year On Your Website

Numbers do not lie. That’s why we love delivering online marketing results by the numbers – that’s why we’ve focussed a lot of our time & energy on setting up effective & customised website goal tracking. We’re able to track a variety of online goals & create custom reports, this post outlines out process.