Facebook presents a great opportunity to business to maximize their reach to potential customers and increase sales through it’s online store offering. According to Roy Morgan, more and more of us shop on Facebook frequently, making it a necessity for eCommerce businesses to implement.
What is Facebook Store
A Facebook Store is a Facebook business page tab application where your potential customers can buy products on your Facebook Page directly. It allows customers to browse, share and purchase your products without having to leave their Facebook windows.
It allows your store to promote your range to a wider audience, and posts when you upload a product, or alter the price, meaning your potential reach is even wider.
The benefit of using Facebook Store
If you’re delving into the world of Facebook for selling, it’s worth skilling up on Facebook advertising too .
It is relatively easy to use, allowing you to achieve whatever your marketing goals are. There are primarily three types of objectives (Awareness, Consideration and Conversion)and more specific sub goals under each objective are available, for you staying focus on your goals. Several post formats are also available to choose from to help increase the quality and success of your posts.
- Awareness objective is to get people attention
- Consideration objective is to get people to engage
- Conversion objective is to get people to act
You can use Facebook Insight to track your website traffic so you can see who is looking at your Facebook store, when they’re most active and what are they looking at as well as the information you need to further improve your business.
Facebook insight will strength your game by accurately identifying your audience demographics in an efficient manner. This will enable you to promote your products and services at the best times for your community.
The set-up of Facebook Store
The setup of a Facebook store is relatively simple and easy. What you need is your business name and description. Also keep in mind that a quality decent photo that well represents your business as a profile photo does a better job than a big chunk of text. Once you to decide how you want to showcase your products, you are all good to go wild. Alternatively, you can save time and hassle by working with a third party to better manage your page.