Achieving Higher Order Values
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Landing Page Tracking in eCommerce
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
The Hype Cycle for Digital Commerce 2023
The Hype Cycle for Digital Commerce 2023, a concept developed by the research and advisory firm Gartner represents the maturity, adoption, and social application of specific technologies or trends in …