Broken customer journeys occur when a shopper encounters obstacles, confusion, or unnecessary friction that disrupts their path to purchase. These interruptions can happen at any point, from poorly designed landing …
Negative social proof is a counterintuitive yet powerful sales strategy that eCommerce businesses can use to drive conversions and influence customer behaviour. Traditionally, social proof relies on positive reinforcement, where …
Conversion optimisation in eCommerce is the practice of refining a website to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for …
