Product Value Positioning
Product value positioning is the strategic process of defining how a product should be perceived by its ideal customer in terms of the benefits it offers and the price it …
Inside the Digital Cart: Actionable Insights for eCommerce Success
Celigo Australia’s Digital Cart: Understanding Australian Online Shopping Trends report offers a deep dive into the evolving landscape of digital commerce in Australia. It examines how shoppers engage with eCommerce platforms, …
Sunk Cost Bias in eCommerce: Why Recognising It Can Improve Decision-Making
Sunk cost bias is a cognitive bias that compels individuals and businesses to continue investing time, money, or resources into a decision simply because they have already invested heavily in …
Achieving Higher Order Values
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Retention Adaptability
Retention adaptability refers to a company’s ability to maintain and improve customer loyalty by adjusting its strategies in response to changing customer behaviours, market conditions, and emerging technologies. In eCommerce, …
Building Trust and Transparency in eCommerce
In a digital landscape where consumers have endless options, building trust and transparency for customers is paramount as it directly influences customer retention, brand loyalty, and long-term growth. eCommerce companies …