Landing Page Tracking in eCommerce
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
The Benefits of Leveraging Browsing and Purchasing History
Leveraging browsing and purchasing history is pivotal for businesses aiming to enhance personalisation and customer satisfaction. By analysing this data, companies can tailor product recommendations, creating a bespoke shopping experience …
Mastering Customer Acquisition Cost
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
Enhanced Customer Journey Mapping
Customer Journey Mapping is a visual representation of a customer’s interactions and experiences with your brand across various touchpoints. It provides insights into the entire customer journey, from the initial …