Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Category: AI
AI and Copyright
AI and copyright have become an increasingly complex and critical issue for eCommerce companies as artificial intelligence tools are widely adopted for content creation, product descriptions, design, and marketing automation. The line between human and...
03/06/25:
AI
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Innovation
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Shopify
Shopify Editions: 2025 Mid-Year
Shopify’s Summer ’25 Edition introduces over 150 updates designed to enhance the eCommerce experience for merchants and customers alike. A standout feature is the new Horizon design system, which offers ten fresh themes optimised for...
02/12/24:
AI
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Brand Retention
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Conversions
Hyper-Targeted Product Suggestions in eCommerce
Hyper-targeted product suggestions represent the pinnacle of personalisation in eCommerce. These suggestions leverage advanced data analytics, artificial intelligence, and machine learning algorithms to provide customers with highly relevant product recommendations based on their unique preferences,...
Search Generative Experience: The Future of eCommerce Search
The Search Generative Experience (SGE) represents a significant evolution in how search engines process and present information, harnessing the power of artificial intelligence to deliver more intuitive, personalised, and dynamic results. Unlike traditional search methods...
12/11/24:
AI
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Brand Retention
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eCommerce
Customer Churn Prediction
Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop purchasing products or services from...
01/11/24:
AI
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Automations
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eCommerce
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Shopify
Shopify and AI
Artificial intelligence (AI) is becoming a cornerstone of modern eCommerce, enabling businesses to streamline processes, improve customer experiences, and drive higher conversions. AI in eCommerce is no longer limited to basic automation. It now includes...
09/09/24:
AI
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Optimisation
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Personalisation
Improving Personalisation in eCommerce
Improving personalisation in eCommerce starts with gathering and analysing customer data to create a more tailored shopping experience. Data is the foundation of personalisation; every click, purchase, and product view provides valuable insights into customer...
01/09/24:
AI
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eCommerce
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Innovation
Complex AI Search
Artificial intelligence (AI) search technology is now playing a pivotal role in an evolution for eCommerce companies. AI-driven search tools are no longer just about displaying a list of results; they are about creating a...
25/07/24:
AI
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eCommerce
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Innovation
Personalisation with Generative AI
By leveraging advanced algorithms, generative AI can create highly tailored shopping experiences that cater to individual customer preferences and behaviours. This technology analyses vast amounts of data, including past purchases, browsing history, and demographic information,...
07/02/24:
AI
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Digital Marketing
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eCommerce
AI: Automation, Optimisation, Personalisation
Customers have been interacting with AI for years—but may not have realised it. eCommerce platforms, paywalled websites, web browsers and other online resources use generative AI to produce auto-fill transaction flows for customers. And, many...