Category: AI

Adobe’s 2025 AI and Digital Trends ANZ report reveals a powerful inflection point for eCommerce companies in Australia and New Zealand, highlighting that brands are accelerating AI adoption faster than ever—but grappling with disconnected data systems.

AI-native retail describes a new era in which artificial intelligence is not an add-on or a single feature but the foundational layer that shapes how brands operate, communicate, and convert.

Where search engines once served as the primary gateway to publishers and retailers, generative AI and large language models (LLMs) are now reshaping how traffic flows across the web. The “crawl-to-click gap” describes the growing imbalance between crawling and actual human referrals. Crawlers are automated software agents that navigate the web to index or download pages.

Agentic AI is reshaping the way brands interact, decide, and grow in the digital marketplace. Unlike traditional artificial intelligence, which relies on programmed responses or predictive models, Agentic AI can make autonomous decisions and act with purpose within defined parameters.

Answer commerce is one of the most transformative shifts emerging in eCommerce, reshaping the way brands interact with consumers in real time. At its core, answer commerce is about providing immediate, conversational responses to customer queries directly within the buying journey—without requiring them to leave a page or navigate through multiple sections of a website.

Last week, Google rolled out AI Mode in Australia—a powerful new layer on top of Search that lets users ask complex, conversational queries and receive intelligent, contextual responses enriched with links, product data, and multimedia content.

Shopify and OpenAI’s new partnership transforms online shopping, letting customers browse and buy directly in ChatGPT. Here’s what it means for eCommerce.

AI-powered product discovery within ChatGPT marks a transformative shift in eCommerce search, offering conversational, context-aware product recommendations that appear organically—without paid placement or ads. When a user enters a shopping-intent prompt like “gifts for coffee...

Microsoft’s curated glossary of essential AI terms—from artificial intelligence and machine learning to large language models, generative AI, agent-driven tools, multimodal models, and responsible AI—provides a valuable foundation for eCommerce businesses to understand the rapidly evolving language development.

As eCommerce evolves, AI answer engines become vital to helping users navigate complex product ranges, understand key differentiators, and make confident purchasing decisions.