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Tag: eCommerce optimisation

Conversion Rates / Customer Journey Mapping / eCommerce

Landing Page Tracking in eCommerce

Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …

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Click Maps and Heat Spots in eCommerce

A click map is a visual representation that showcases where users are clicking on a webpage, providing vital insights into user behaviour and interaction patterns. In the context of eCommerce, …

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