Sunk cost bias is a cognitive bias that compels individuals and businesses to continue investing time, money, or resources into a decision simply because they have already invested heavily in …
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
Predictive analytics are offering companies a powerful tool to anticipate customer behaviour, optimise operations, and drive growth. By analysing historical data, patterns, and trends, predictive analytics enables businesses to future …
