Tag: customer behaviour analysis

Forecast demand refers to the practice of predicting future customer purchases based on historical data, market trends, and real-time analytics. By analysing sales patterns, seasonal trends, and external factors such as market shifts or economic changes, eCommerce companies can make informed decisions about inventory, marketing strategies, and pricing.

Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop purchasing products or services from...