Shopify’s Summer ’25 Edition introduces over 150 updates designed to enhance the eCommerce experience for merchants and customers alike. A standout feature is the new Horizon design system, which offers ten fresh themes optimised for conversion and flexibility.
With AI-powered tools, merchants can now generate custom theme blocks and entire themes by simply describing their brand, streamlining the design process and reducing development time. The updated theme editor further supports creativity with improvements that keep users in the flow, such as hover-to-preview in the block picker and one-click text editing.
Global commerce has been simplified with the ability to manage multiple business entities within a single store, allowing for unified operations across different legal structures and regions. Shopify Payments has expanded to more countries, including Mexico and 15 new markets in Europe, facilitating easier international transactions. Additionally, product variants now display as true-to-life visual swatches, enhancing the shopping experience by eliminating dropdown menus and better matching store presentations.
AI innovations are at the forefront of this edition, with features like AI shopping agents that assist in driving sales and AI-suggested product categories and attributes that improve product discoverability. These tools not only enhance the customer experience but also provide merchants with valuable insights and automation capabilities.
The integration of AI across various aspects of the platform underscores Shopify’s commitment to leveraging technology for business growth.
For eCommerce companies, these updates are critical as they offer tools that streamline operations, enhance customer engagement, and facilitate global expansion.
By adopting the features introduced in Shopify’s Summer ’25 Edition, merchants can stay competitive in a rapidly evolving digital marketplace, ensuring their businesses are equipped to meet modern consumer expectations.