Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Insights
16/03/23:
eCommerce
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Innovation
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News
Gamification and retail customer engagement
Australian shoppers want gamification in their retail experiences. Consumers want to be entertained – they expect the brands they do business with to keep up with their lives, and the appeal of interactive experiences has...
10/03/23:
Cyber Security
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eCommerce
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News
Cyber Security; The Essential Eight
The rise in cyber attacks among government agencies, companies and contractors calls for a need to prevent the compromise of sensitive data or stolen personally identifiable information (PII) data. The growing sophistication in attacks make...
23/02/23:
eCommerce
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Innovation
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News
GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 with the intention of optimum...
21/02/23:
News
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Social Innovation
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Social Media
Meta Verified, Australian Launch
Meta Platforms has announced that it is testing a monthly subscription service called Meta Verified for Facebook and Instagram, being rolled out this week. The fee based service will charge Australian’s $19.99 a month —...
20/02/23:
eCommerce
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Innovation
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News
eCommerce, sustainably
As online shopping rates remain high due to the impacts of COVID-19, sustainability is more important to Australian consumers than ever before, with 63% stating they would pay extra for a delivery service that was...
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time save, employees dedicated: 40% to...
10/02/23:
eCommerce
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Innovation
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News
Omnichannel Retail: Everything, Everywhere All At Once
Omnichannel, the sales strategy that provides customers with a fully integrated, seamless shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices. In a nutshell, the goal is that...
03/02/23:
Staff
DBG Christmas Lunch
The DBG team at our Christmas lunch at the end of last year, celebrating our hard work during the year!
03/02/23:
Innovation
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News
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Social Innovation
Why your company needs an innovation strategy in 2023
Companies with an innovation strategy are better equipped to implement value-added practices, novel methodologies and technologies to enhance firm performance. In a global study of 1,265 companies, published in Technological Forecasting & Social Change, explored...
01/02/23:
Brand Retention
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Conversions
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News
Consumer fatigue affecting brand retention
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making — or so paralysed by...