Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Category: eCommerce
16/03/23:
eCommerce
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Innovation
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News
Gamification and retail customer engagement
Australian shoppers want gamification in their retail experiences. Consumers want to be entertained – they expect the brands they do business with to keep up with their lives, and the appeal of interactive experiences has...
10/03/23:
Cyber Security
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eCommerce
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News
Cyber Security; The Essential Eight
The rise in cyber attacks among government agencies, companies and contractors calls for a need to prevent the compromise of sensitive data or stolen personally identifiable information (PII) data. The growing sophistication in attacks make...
23/02/23:
eCommerce
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Innovation
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News
GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 with the intention of optimum...
20/02/23:
eCommerce
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Innovation
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News
eCommerce, sustainably
As online shopping rates remain high due to the impacts of COVID-19, sustainability is more important to Australian consumers than ever before, with 63% stating they would pay extra for a delivery service that was...
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time save, employees dedicated: 40% to...
10/02/23:
eCommerce
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Innovation
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News
Omnichannel Retail: Everything, Everywhere All At Once
Omnichannel, the sales strategy that provides customers with a fully integrated, seamless shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices. In a nutshell, the goal is that...
21/01/23:
Brand Retention
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eCommerce
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News
Retention metrics – a blind spot for eCommerce brands
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently tracking retention comprehensively — and...
2023 Commerce Trends…. Unexpected is the new normal, brace for a sluggish economy
According to a recent report released by Shopify, the only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions of businesses display resilience in...
15/12/22:
Case Studies
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eCommerce
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Shopify
Hahndorf Sweets Case Study
Hahndorf Sweets is an ‘old-fashioned’ sweet shop with all of your favourite sweets and chocolates. While we have a range of lovely locally-made products, we also have a number of international lines to tempt those...
15/12/22:
eCommerce
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Innovation
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News
Is Enterprise software Australia’s competitive advantage?
According to Kate Pounder, CEO of the Technology Council of Australia, one of Australia’s greatest strengths is its enterprise software industry. Pounder spoke on a panel at the UTS Innovation Showcase last week and highlighted Atlassian,...