Recently DBG was lucky enough to present to a small group of business owners as part of the Brand Task Force.
The presentation was aimed at giving businesses a quick digital health check. DBG chose to present on ‘5 Tips For Getting a Great Website’, and in this 5 part blog series we’ll cover off on the information we presented.
Part one outlines why you need a plan for your website, and the sorts of things that you need to include in your plan.
1. Have a Plan
Just like you would write up a business plan for a new venture, we’d recommend sitting down and coming up with a website plan.
Why is a plan important? It sets out your direction! And a good plan gives any project a solid foundation to work from.
Ensure that this plan ties in neatly with your marketing plan, it should not sit in isolation. In fact, a website plan should be a critical part of your marketing plan!
Here are the sorts of things you could include in your plan:
- Ask yourself why you want a new website? e.g. To supplement offline marketing activities?
- What is the purpose of this new website? e.g. Is it to attract new customers, or act as a community portal?
- What do you want to achieve from the new website? e.g. Set a number of leads you would like to receive via the website.
- Take a look at your competition who have websites: what are they doing well, and what are they not doing well?
- What are other websites out there that you like the look of?
- Who are your target audience? (more on this in the next installment!)
We’d also recommend creating a website wish list. You wish list should include the wants and needs for your new project.
What are the things that you must have on your website – for example it must have a CMS so you can manage content and it must be mobile-friendly – versus what you want on your website. This ‘want’ list may form part of a longer-term strategy for the ongoing scaling of your website.
Stay tuned for part two in this series which will cover the valuable activity of identifying your target audience.