How To Plan For Your New Website

Recently DBG was lucky enough to present to a small group of business owners as part of the Brand Task Force.  

The presentation was aimed at giving businesses a quick digital health check.  DBG chose to present on ‘5 Tips For Getting a Great Website’, and in this 5 part blog series we’ll cover off on the information we presented.

Part one outlines why you need a plan for your website, and the sorts of things that you need to include in your plan.

1.  Have a Plan

Website programming and development iconsJust like you would write up a business plan for a new venture, we’d recommend sitting down and coming up with a website plan.

Why  is a plan important?  It sets out your direction!  And a good plan gives any project a solid foundation to work from.

Ensure that this plan ties in neatly with your marketing plan, it should not sit in isolation.  In fact, a website plan should be a critical part of your marketing plan!

Here are the sorts of things you could include in your plan:

  • Ask yourself why you want a new website?  e.g. To supplement offline marketing activities?
  • What is the purpose of this new website?  e.g. Is it to attract new customers, or act as a community portal?
  • What do you want to achieve from the new website?  e.g.  Set a number of leads you would like to receive via the website.
  • Take a look at your competition who have websites: what are they doing well, and what are they not doing well?
  • What are other websites out there that you like the look of?
  • Who are your target audience?  (more on this in the next installment!)

We’d also recommend creating a website wish list.  You wish list should include the wants and needs for your new project.


What are the things that you must have on your website – for example it must have a CMS so you can manage content and it must be mobile-friendly – versus what you want on your website.  This ‘want’ list may form part of a longer-term strategy for the ongoing scaling of your website.

Stay tuned for part two in this series which will cover the valuable activity of identifying your target audience.