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Elite Ski Boats

South Australia’s largest inboard ski specialist, Elite Ski Boats has been serving the marketplace for 18 years. They sell both new and pre-loved ski boats, as well as a full range of water sports accessories.

The Brief

  • Build a website to showcase the Elite Ski Boats product range.

  • Give users the ability to submit online enquiries for products.

  • Customise the homepage to feature two clearly delineated areas for Boats and Gear.

  • Include the LiveCube content management system to control website content.

  • Build a Book a Service form for boat customers to use.

  • Ensure the website adapts for use on all devices.

Strategic Plan: The key driver for the new Elite Ski Boats website was to build a site that catered better to the needs of their customer base.  A full website audit and strategy was undertaken prior to the build of the new site.

Web Design & Development:  Based on the heat maps uncovered during the audit of the existing site, we were able to garner where most people were clicking on the current website and therefore ensuring that this information was again easily accessible on the new website.
It was also important to clearly delineate between the two key areas of the business - boat sales and water sport gear sales - as soon as users hit the homepage:

LiveCube Content Management System (CMS):  The LiveCube CMS was deployed on the Elite Ski Boats website to allow the team to control their entire website from anywhere in the world. The CMS easily controls all of the products, their multiple images, and associated details. The website administrator can also add a series of specifications for products, which then allows the customer to filter product listings based on a things like price range, experience level, gender and more:

The new Elite Ski Boats website is well-designed and easy to use.  It focuses on good quality product imagery and helpful functionality to make the user experience the best possible.  Users can browse the full water sports product range online, as well as the full range of new and used boats.  The website helps Elite Ski Boats to reach customers outside of their previous geographical boundaries.


“After having suffered a couple of bad experiences with building new websites, we were reluctant to engage yet another developer. From the first visit with Daniel, we were confident that we were going to get the results we were chasing. We have had nothing but positive feedback from our customer base about the ‘usability’ of the site – and this is key! We look forward to building a relationship with Daniel and DBG as our company expands. Thanks to all involved. "

Jac Ford, New & Used Boat Sales Manager - Elite Ski Boats

Visit the Elite Ski Boats website

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