Tech Talk; Real Impact.
Fuel for Your eCommerce Strategy.
Insights
15/09/26:
Conversions
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eCommerce
Last-Click Attribution
Last-click attribution shows which channel closed a sale, but not the whole journey. Learn why eCommerce businesses need a broader view of marketing performance.
10/09/26:
Data
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Lead Generation
Lead Score Criteria
Lead score criteria help eCommerce businesses identify high-intent prospects, prioritise opportunities and deliver more relevant marketing and sales experiences.
04/09/26:
Integration
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Systems
“Boring” Account Security Emails ARE Important
Here's what strong account security takes at the platform level, not just in the inbox.
Google Reviews – Bigger Stars, Better Results?
Google is testing larger review stars in mobile ads, highlighting how ratings, reviews and trust signals can influence eCommerce visibility and clicks.
25/08/26:
Search
AI Visibility Data
AI visibility data measures how frequently and prominently a brand appears within AI-generated responses. Rather than simply asking where a website ranks for a keyword, businesses can examine whether they are mentioned, cited or recommended across platforms...
18/08/26:
Brand Retention
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Checkout
Shipping Timelines
Shipping isn't just what happens after checkout. Clear, accurate delivery timelines can influence whether a customer completes their purchase in the first place.
14/08/26:
Brand Retention
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Conversion Rates
Social Proof for Brand Building
Social proof is more than likes, reviews and testimonials. It’s a powerful trust signal that can influence purchasing decisions and strengthen brands.
10/08/26:
Brand Retention
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Personalisation
Lifetime Value-first Approach
A lifetime value-first approach helps eCommerce businesses increase loyalty, improve retention, and maximise long-term customer revenue.
06/08/26:
AI
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Automations
AI-driven Discovery
AI-driven discovery environments help eCommerce brands surface products through intelligent recommendations, shaping how customers find and buy online
02/08/26:
Automations
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Brand Retention
Rich Communication Services
Discover how Rich Communication Services (RCS) is transforming eCommerce with interactive, branded, and frictionless customer messaging experiences.