Technical expertise and custom eCommerce systems designed to scale and integrate with third-party software for client growth and innovation.
Technical expertise and custom eCommerce systems designed to scale and integrate with third-party software for client growth and innovation.
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Tag: google analytics

16/11/24: Conversion Rates / Customer Journey Mapping / eCommerce

Landing Page Tracking in eCommerce

Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors interact with a specific landing...
13/05/24: eCommerce / News

G4 Updates: Key Events

Google are updating the terminology they use to describe crucial actions on your website. While you’ll still be collecting events to track specific behavioral interactions, they’re now referring to events tied to your business objectives...
09/02/24: Analytics / eCommerce

Web Analytics vs. Digital Analytics

When every click, scroll, and interaction leaves a trail of data behind, understanding and using the power of analytics is critical for eCommerce business. While the terms web analytics and digital analytics are often used...