Tag: conversion strategy

Product discovery is the process by which customers find, explore, and engage with products within an eCommerce site, and it plays a pivotal role in driving conversions and customer satisfaction. In today’s busy digital world, shoppers are no longer satisfied with simply searching for an item—they expect to be inspired, guided, and supported in finding products that suit their needs and preferences.

Abandoned browse sequences are a form of behavioural-triggered marketing automation used to re-engage shoppers who have viewed products on an eCommerce site but left without adding anything to their cart. Unlike abandoned cart sequences that...