Tag: content ownership.

Where search engines once served as the primary gateway to publishers and retailers, generative AI and large language models (LLMs) are now reshaping how traffic flows across the web. The “crawl-to-click gap” describes the growing imbalance between crawling and actual human referrals. Crawlers are automated software agents that navigate the web to index or download pages.

AI and copyright have become an increasingly complex and critical issue for eCommerce companies as artificial intelligence tools are widely adopted for content creation, product descriptions, design, and marketing automation. The line between human and...